In early 2010, Birdman formed an oil and gas exploration company, Bronald Oil and Gas, LLC. The company was a joint venture founded by Birdman and his brother Slim, and the name was a combination of the brothers’ first names, Bryan and Ronald. Evidence of the company’s actual business operations was scant, limited mostly to a website and the appearance of a “pumpjack” tattoo on the side of Birdman’s head.[16] The website indicated that the company’s strategy would be to first develop existing land holdings and seek out new oil and gas leases. In February 2010, Birdman told Ozone magazine that he had been in the oil business for “4 or 5 years” and was “making good money off that”.[17] However, by March 2010, Birdman had almost completely covered the pumpjack tattoo, which sparked speculation that the Bronald Oil project had stalled.[18] As of January 22, 2012, the Bronald Oil website is no longer operational.